Showing off the brand
Development of a 'branding package' for the real-life scuderia cars

Graphics wizard Simon Nielsen has presented his proposal for an ITR teaser/streamer.

In the quest for a simple yet powerful expression of the excitement and extraordinarily exorbitant popularity of the phenomenon 'Into The Red', several proposals has been aired.

It has to combine the power of the name, the acronym and the original logo. But how does one combine such powerful signals?!?